Itc Limited vs Pelican Tobacco Co Ltd & Ors

ik-23121429 Delhi High Court 24 November 2025 • 24 min read

Judges (1)

Counsel (12)

Agnish Aditya Counsel Plaintiff Aiswarya Debdarshini Counsel Plaintiff Akshay Joshi Counsel Plaintiff Arvind Nayar Counsel Plaintiff Arvind Nigam Counsel Plaintiff Bharat Gupta Counsel Defendant G.S. Singh Counsel Defendant Krishna Nagri Counsel Defendant Mamta Rani Jha Counsel Plaintiff Sanjeev Bindal Counsel Defendant Sanyukta Kaushik Counsel Plaintiff Shruttima Ehersa Counsel Plaintiff

Parties (2)

ITC Limited Plaintiff Pelican Tobacco Co Ltd Defendant

Case Significance

Itc Limited vs Pelican Tobacco Co Ltd & Ors is a Delhi High Court decision dated November 24, 2025 (citation: ik-23121429). ITC Limited sued Pelican Tobacco for trademark infringement and passing off of its 'GOLD FLAKE' cigarette brand, alleging the defendants' 'GOLD FIGHTER' and 'GOLD FLAME' marks were deceptively similar, replicating essential features of ITC's marks, labels, and trade dress. The Court found triple identity (identical marks, product category, and trade channel) and confirmed the ex-parte interim injunction, making it absolute during the pendency of the suit. The case was heard by Justice Tejas Karia.

Summary

ITC Limited sued Pelican Tobacco for trademark infringement and passing off of its 'GOLD FLAKE' cigarette brand, alleging the defendants' 'GOLD FIGHTER' and 'GOLD FLAME' marks were deceptively similar, replicating essential features of ITC's marks, labels, and trade dress. The Court found triple identity (identical marks, product category, and trade channel) and confirmed the ex-parte interim injunction, making it absolute during the pendency of the suit.

What was the outcome of Itc Limited vs Pelican Tobacco Co Ltd & Ors?

Judgment

Read the full judgment on the official India Courts portal.

Read on Indian Kanoon

Source: Indian Kanoon (ik-23121429)